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I redesigned the Artist page and built the style guide for Shunpike — a Seattle nonprofit that fiscally sponsors Washington’s arts groups — so artists can be understood and supporters can actually give.
02 The business & challenge
Shunpike is a Seattle organization, founded in 2001, that provides fiscal sponsorship to arts groups across Washington — the programs, services and resources they need to build sustainable success. Nearly 200 groups, 5,000 artists, 2,500 projects a year, seen by half a million people.
The problem: the website got in the way of its own mission. Users couldn’t apply for services, and they couldn’t make donations — to artists or to the organization.
The artist sign-up page only opened for brief enrollment periods, with unclear info. And donors couldn’t find a list of artists — let alone search for the one they wanted to support.
03 Process
A team of eight, nine weeks — seven spent researching, concepting and fully developing the flow, experience and interface; the last three iterating toward the final prototype. We started with the board, competitive and heuristic analysis, global navigation and user journeys.
04 The Artist page
My focus was the user flow and a new Artist page — giving supporters a high-level understanding of each subscribed artist or band, and a clear, compelling path to give. Plus the style guide that held the whole redesign together.
A bold hero, the work, the story, and the ways to support — laid out so the architecture, imagery and calls-to-action pull the eye straight to what matters. Responsive, so it works whether a supporter finds it on a laptop or a phone.
05 Outcome
The final prototype was well received by stakeholders. The layout and imagery pull attention, and the architecture, images and call-to-action buttons direct the eye toward what matters most to each visitor.
“They took a passionate deep dive into the user experiences of our most important constituencies — and got their heads and hearts around a pretty complex set of services and programs.”
06 Reflection & role
Within a team of eight, I owned the user flow, the Artist-page redesign, and the style guide — the piece that kept a complex, multi-program site visually coherent from wireframe to handoff.
Clarity is generosity. For a nonprofit, every extra click is a lost donation or an artist who never applies. Making the artist legible and the “give” obvious was the whole job.
What I owned
Process