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Answer surfaces designed
Enter the password to view the Bing My Places work.
Case study · Pablo Casanova · Product Designer
Save it./Organize it./Share it.
A redesign of Microsoft’s Bing Maps My Places — where people save locations, build collections and itineraries, and share them — refreshed for desktop and mobile, with new answers for POI ads, directions, and route info.
What is Bing My Places?
Bing My Places lets people save the locations they search for on Bing Maps — then organize them into custom collections and itineraries to plan trips and share with others.
It touches the whole map experience: saving, organizing, sharing, and the answers people see along the way — from a place’s details to the directions between them.
Challenge
The goal: improve the experience of searching for, organizing, and sharing collections of places on Bing Maps — and refresh the interface across desktop and mobile so it felt current and trustworthy.
The existing My Places had grown hard to use, with inconsistent patterns and a look that didn’t match the rest of Bing.
My role
I led the design end to end — partnering with product managers to clarify business goals, then owning the UX flows, wireframes, UI and interaction design, prototyping, and presenting the work to stakeholders.
Research & analysis
I audited the current experience end to end — the user journey, how each element connected, where people entered, and what competitors were doing — so the redesign solved real problems, not assumed ones.
Adding Home / Work often returned inaccurate locations.
Weak icons, accessibility gaps, and inconsistent data quality.
Places of many types with no consistent, scannable pattern.
Hand wireframes → exploring different models for how entities and metadata could be structured.
Design principle
My Places holds entities of many types — favorites, collections, suggestions, itineraries, home & work. They’re far easier to scan when key metadata follows a consistent pattern: name or nickname, then general location.
I designed a single card structure that flexes across all of them — so the same glanceable rhythm carries from a saved restaurant to a multi-stop itinerary.
Solution
A cleaner interface aligned with Bing’s system: consistent cards, clearer organization of collections and itineraries, and a layout that holds up from a wide desktop map to a phone in one hand.
Mobile. The same structure, reflowed for one-handed use — saved places and contact info a tap away for people who live on their phones.
Beyond My Places
The work extended into the answers people meet while using Bing Maps — each designed to fit the same visual system.
Ads for points of interest, surfaced in context on the map.
A clearer directions answer between saved places.
Route and travel-time info, right on the pin.
Reflection
Designing inside a product as broad as Bing Maps meant every decision had to survive many entity types, surfaces, and edge cases. A single, consistent card system did more for usability than any one screen — and grounding the redesign in a real audit of the current experience kept it honest. It sharpened how I design systems, not just pages.